QUEZON CITY – ABS-CBN, the Philippines’ leading entertainment and media network, continues to draw more viewers across the country as it launched three new top-rating shows and ruled in national TV ratings in August, with an average audience share of 44%, 12 points higher than rival network GMA’s 32%, according to data from Kantar Media covering both urban and rural homes. TV5 follows at a distant third place, with 4%. Multinational audience measurement provider Kantar Media uses a … [Read more...] about ABS-CBN broadens nationwide ratings lead in the Philippines
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ABS-CBN leads in ratings
ABS-CBN kept its stronghold in national TV viewership for the month of April with an average audience share of 42%, or five points higher than GMA’s 37%, based on data from Kantar Media. Your face sounds familiar Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the … [Read more...] about ABS-CBN leads in ratings
