ZEE5 Global, the world's largest streaming platform for South Asian content, has recently revealed some key insights on the South Asian diaspora’s viewing preferences in the US. As the streaming platform with the largest reach into the global South Asian diaspora, ZEE5 Global’s insights shed light on the viewing preferences of this large and influential community in the US region as a category leader. Drama and Comedy have emerged as the top performing genres on the platform and … [Read more...] about ZEE5 Global records 35% year-on-year viewership growth in the U.S.