The Olympic Channel and Discovery Communications today unveiled a new partnership to engage a new, younger and wider audience in Europe with the Olympic Movement, bringing to life the inspiring human stories of ambition, sacrifice and achievement all year round across more screens. The agreement covers 50 markets in Europe and will advance the shared ambition to further amplify Eurosport’s live coverage of the Olympic Games with compelling content that connects more audiences with the … [Read more...] about Olympic Channel collaborates with Discovery
Jean-Briac Perrette
Discovery Communications becomes majority stakeholder in Eurosport
Silver Spring, Maryland and Paris, France – Discovery Communications announced on May 30 the completion of its acquisition of a controlling interest in Eurosport International. Discovery increased its interest in Eurosport to 51% from 20% as part of a larger strategic partnership with TF1 Group that began in December 2012. Discovery was one of the first U.S. media companies to launch channels in Europe in 1989 and has invested steadily and significantly in its international business … [Read more...] about Discovery Communications becomes majority stakeholder in Eurosport
