The Olympic Channel and Discovery Communications today unveiled a new partnership to engage a new, younger and wider audience in Europe with the Olympic Movement, bringing to life the inspiring human stories of ambition, sacrifice and achievement all year round across more screens.
The agreement covers 50 markets in Europe and will advance the shared ambition to further amplify Eurosport’s live coverage of the Olympic Games with compelling content that connects more audiences with the power of sport and the Olympic Movement 365 days a year.
Fans will see Olympic Channel-branded programming hours and content launching on Eurosport and Eurosport Player; Eurosport presence on the Olympic Channel; an Olympic Channel digital portal on Eurosport.com; and digital amplification of content through dedicated presence on Eurosport’s local Facebook pages and Twitter handles.
Eurosport will use its unrivalled sport production capabilities and expertise to produce new and exclusive original content for sports fans across all platforms, as well as access to localised content, original series, news and other engaging features. The Olympic Channel will promote Eurosport’s platforms, with its coverage of live sporting events and the Olympic Games.
The partnership further deepens Eurosport’s position as the Home of the Olympic Games in Europe, providing fans with the best live and on demand sport so they never miss a moment of the athlete’s journey to the Games, whether watching on TV, streaming on mobile, tablet or online through Eurosport Player. It complements the Olympic Channel global digital platform, which was launched by the International Olympic Committee (IOC) following the Closing Ceremony of Rio 2016, as it continues to develop localised versions leading to more personalized experiences for Olympic fans around the world.
Jean-Briac Perrette, Discovery Networks International President and CEO, said: “This long-term partnership with the Olympic Channel raises the bar in terms of delivering the very best Olympic stories to more audiences in the most accessible way.
“For Eurosport, the Olympic Games is always much greater than two weeks of sport. Establishing a long-term partnership with the Olympic Channel to produce, distribute and showcase the very best Olympic content will significantly strengthen our ongoing programming that will keep the Olympic flame burning all year-round.”
