Ramadan has seen a surge in TV viewers and consumption level in Indonesia. Compared to regular months, there were 14 per cent more TV viewers during Ramadan 2010. Viewers are also watching more TV, spending 4 hours and 40 minutes compared to 4 hours and 16 minutes during regular months. According to Nielsen, there are several explanations for this. First, consumers prefer to stay home and watch TV, which airs religious programs during this time. Additionally, school holidays during this period … [Read more...] about Indonesia hungry for more TV