MTV announced that Fast & Furious, one of the most popular and enduring motion-picture franchises of all time, will receive the Generation Award at the 2017 MTV Movie & TV Awards, marking the first time that a film franchise will be honoured instead of an individual actor. Star and producer Vin Diesel will accept the award on behalf of the groundbreaking franchise, alongside his Fast & Furious franchise co-stars Michelle Rodriguez, Tyrese Gibson and Jordana Brewster. Hosted by … [Read more...] about Fast & Furious franchise to receive Generation Award
Fast & Furious
Fast & Furious’ achieves record-breaking ratings
Singapore – After smashing billion-dollar box office records in cinemas worldwide, the Fast & Furious franchise’s winning streak has now dominated the small screen. Fueled by an extensive company-wide “Symphony” promotional approach, films from the Fast & Furious franchise were aired on NBCUniversal International’s flagship brand Universal Channel and women’s channel DIVA during the opening weeks of Fast & Furious 7. This strategy has driven the … [Read more...] about Fast & Furious’ achieves record-breaking ratings