Singapore - ESPN STAR Sports has announced that Kia Motors will renew its title sponsorship of the KIA X Games Asia for three more years till 2012. Next year's event will be the 12th edition of Asia's biggest action sports competition, and the fourth to be held in Shanghai. The latest edition held in May this year was enthusiastically received by the Shanghai community and broke attendance records with 54,500 fans at Shanghai's KIC Jiangwan Sports Center. The total number of sponsors and … [Read more...] about Kia Motors’ three-year renewal of X Games Asia sponsorship
ESPN
Game on for SingTel as it scoops exclusive BPL and ESPN STAR Sports networks
Singapore – Singapore Telecommunications Ltd (SingTel) today announced that it has won the bid for the rights to the Barclays Premier League matches for three years commencing August 2010. These include rights for mio TV, as well as the Internet and mobile. SingTel has also secured the exclusive broadcast rights to a suite of sports networks and services from ESPN STAR Sports (ESS) starting from mid-2010. Three of the channels are ESPN, STAR Sports and STAR Cricket that are currently … [Read more...] about Game on for SingTel as it scoops exclusive BPL and ESPN STAR Sports networks
ESPN STAR Sports and Endemol launch interactive cricket quiz show, Stumped
New Delhi - ESPN STAR Sports has launched a live interactive quiz show, Stumped. Produced by Endemol, Stumped will telecast on STAR Cricket every day of the week. As an extension of the live programming line-up during ICC World Twenty20, the show will have representation from cricket stars and celebrities. … [Read more...] about ESPN STAR Sports and Endemol launch interactive cricket quiz show, Stumped
Sourav Ganguly is ESS’s expert analyst for ICC World Twenty20
India - ESPN STAR Sports has signed ace cricketer and former Indian captain Sourav Ganguly as an expert analyst for the ICC World Twenty20 which started on June 5 in England. Ganguly will be part of a commentary panel including Wasim Akram, Sanjay Manjrekar, Alan Wilkins, Harsha Bhogle, Nasser Hussain, David Lloyd, Ian Chappell, Simon Doull, Kepler Wessels, Ian Bishop, Ranil Abeynaike and Athar Ali Khan. STAR Cricket, the 24 hour cricket channel from ESPN STAR Sports, will telecast live all the … [Read more...] about Sourav Ganguly is ESS’s expert analyst for ICC World Twenty20
ABU signs new Olympics deal; plans extensive games coverage
The Asia-Pacific Broadcasting Union (ABU) has signed an agreement with the International Olympic Committee (IOC) for broadcast rights to the next Winter and Summer Olympic Games. The ABU will represent 22 countries for Vancouver 2010 (Winter) and London 2012 (Summer). The ABU successfully bid for exclusive free to air rights. Pay/cable rights were sold to ESPN Star for an undisclosed sum. New Media rights would be subject to further bidding, with ABU having the intent to acquire the new media … [Read more...] about ABU signs new Olympics deal; plans extensive games coverage
World Games 2009 Kaohsiung receives promotional boost on ESPN STAR Sports
Singapore - ESPN STAR Sports will promote the World Games 2009 Kaohsiung across Asia on its broadcast network and a series of customized and engaging on-ground events. In Singapore, ESPN STAR Sports held its Kaohsiung World Games 9 Ball Challenge, which featured two Chinese Taipei players, Yang Ching Shun and Cerie Chang, showcasing their skills against Singapore pool champions Bernard Tey and Charlene Chai to spectators at the Raffles City Shopping Centre. Besides Singapore, ESPN STAR Sports' … [Read more...] about World Games 2009 Kaohsiung receives promotional boost on ESPN STAR Sports