Singapore – Telco and cable TV operator StarHub has rolled out Singapore's first nation-wide location-based mobile advertising service. The commercial service provides a focused advertising platform to target consumers in specified pre-set locations. The new service sends specific marketing and promotional short message service (SMS) text messages including product discount offers to StarHub Mobile customers who are in the proximity of the designated zone, such as shopping malls. Consumers … [Read more...] about StarHub debuts location-based mobile advertising service
entertainment news
EA’s Harry Potter and the Half-Blood Prince game to debut alongside movie premiere
Hong Kong - EA’s Casual Entertainment Label and Warner Bros. Interactive Entertainment will launch the Harry Potter and the Half-Blood Prince video game in fall of 2008 to coincide with the release of Warner Bros. Pictures film of the same title based on J.K. Rowling’s sixth book of the Harry Potter franchise. Based on the elements of the book and movie, the Harry Potter and the Half-Blood Prince game builds on advancements of previous games in the series with a particular focus on … [Read more...] about EA’s Harry Potter and the Half-Blood Prince game to debut alongside movie premiere
Jeremy Carr to drive regional entertainment advertising sales at TENA
Turner Entertainment Networks Asia, Inc. (TENA) has named Jeremy Carr as vice president, regional entertainment advertising sales, to replace Soumitra Saha, who was promoted to head TENA as SVP and GM since December 2007. Based in Hong Kong, Carr oversees TV and interactive advertising sales for properties that TENA represents across 11 offices, with particular focus on South Asia, Australia and New Zealand. He is responsible for 13 TV channels including Cartoon Network’s India, Australia, … [Read more...] about Jeremy Carr to drive regional entertainment advertising sales at TENA
ABS taps Khodadad Betaharon as chief technology officer
Hong Kong – Asia Broadcast Satellite (ABS) has appointed Khodadad Betaharon as its chief technology officer. Betaharon is responsible for the ABS-2 Program including spacecraft development and planning, as well as satellite payload operations, regulatory and strategic development. Prior to joining ABS, Ken was the senior vice president and chief technology officer at Intelsat where he was involved in all aspects of satellite communications, including the procurement of over 40 satellites, … [Read more...] about ABS taps Khodadad Betaharon as chief technology officer
SPTI seals day-and-date movie VOD deal with KT
Hong Kong – Sony Pictures Television International (SPTI) and Korea’s KT Corporation inked a day-and-date VOD licensing deal for current and upcoming movies, and a VOD deal for new TV series, to be offered on KT’s IPTV service Mega TV. The day-and-date agreement covers recently released movies including Vantage Point, The Water Horse, Across the Universe, and Stephen Chow’s CJ7 which will be available on Mega TV on the same day as the local home video or DVD release. … [Read more...] about SPTI seals day-and-date movie VOD deal with KT
NGCA and Samsung extend partnership for HD integrated marketing campaign
Singapore – National Geographic Channel Asia (NGCA) and Samsung Asia have jointly launched a new integrated marketing campaign to promote HD in Southeast Asia and Oceania, to coincide with Samsung’s roll out of its Series 6 flagship HDTV sets. Building on the partners’ ‘Redefining the Beauty of the World’ campaign in 2007, the new campaign starting from April 2008 will see Samsung present five HD documentaries to be aired on National Geographic Channel and National … [Read more...] about NGCA and Samsung extend partnership for HD integrated marketing campaign