Singapore - Discovery Networks Asia and Reader’s Digest Asia, part of The Reader’s Digest Association, Inc., global publisher and marketer of books, magazines, music and videos have partnered to launch Discovery Channel Magazine, a bi-monthly magazine to debut across the region on Feb 22, 2008. Comprising subscriptions and newsstands sales, Discovery Channel Magazine will have an initial circulation of 100,000 copies, primarily in Hong Kong, Singapore, Malaysia, and the Philippines. … [Read more...] about Discovery Networks Asia and Readers’ Digest Asia to publish Discovery Channel Magazine
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Parthenon Entertainment brings factual and children’s programming to ATF
Parthenon Entertainment will bring a range of factual and children’s programming, mostly in HD, to Asia Television Forum (ATF). The factual slate includes Superhuman (2X60’ HD), which explores the science behind human strength and power; Fight Science, a guide to becoming a fighter, and Sport Science, which views sports through the scientific perspective. All three were produced by Washington-based BASE Productions and combine HD footage with CGI motion captures. Also available will … [Read more...] about Parthenon Entertainment brings factual and children’s programming to ATF
Discovery launches Planet Green programming block
Hong Kong/Singapore - Discovery Networks Asia is launching a Planet Green programming block on Discovery Channel from March 2008. Planet Green is a global, cross-company initiative committed to documenting, preserving and celebrating the planet. The brand is scheduled to launch as the first 24-hour green television network in the US in 2008. Tom Keaveny, Executive Vice President and Managing Director, Discovery Networks Asia, said “Environmental issues are at the forefront of consumer … [Read more...] about Discovery launches Planet Green programming block
Discovery to launch PlanetGreen in Asia
Hong Kong – Discovery is set to launch PlanetGreen in Asia to coincide with the CASBAA Convention 2007 being held Oct 29 – Nov 2 at the Hong Kong Academy of Performing Arts. April 2007 saw Discovery Communications’ chief executive David Zaslav announce that Discovery Home Channel was to be rebranded as the foundation of Discovery PlanetGreen. The new global, cross-platform initiative includes a 24-hour television network dedicated solely to green lifestyle programming. The … [Read more...] about Discovery to launch PlanetGreen in Asia
Discovery launches multi-tiered campaign for Dirty Jobs
Singapore- Discovery Channel has launched a multi-tiered consumer marketing campaign including on-air, on-ground, radio, print, press, and online elements to build awareness and drive viewers to new series Dirty Jobs. Airing every Monday at 22:00 (SIN/HK), Dirty Jobs premiered across South East Asia on Discovery Channel Asia on Oct. 15. Hosted by Mike Rowe, the show profiles quirky labourers such as road kill-removal specialists and bat biologists. The Dirty Jobs campaign kicked off in Singapore … [Read more...] about Discovery launches multi-tiered campaign for Dirty Jobs
OmniBus Systems expands Asia Pacific operations
Denver - OmniBus Systems, provider of broadcast automation and content management solutions, is expanding its operations in Asia-Pacific. It has established sales and support staff in Thailand, Malaysia and Singapore, as well as a network of value-added resellers throughout Indo-China, Australia, New Zealand and India. The company’s expansion is in response to “strong regional interest” in the company's technologies and recent major broadcast installations by NDTV, Astro, TV3, … [Read more...] about OmniBus Systems expands Asia Pacific operations