Singapore / Taipei- Delta Electronics Foundation (DEF), funded by Delta Group, a provider of switching power supplies, has inked sponsorship deals with Discovery Networks Asia for shows on Discovery Channel and Animal Planet in Taiwan, starting in September. Sponsored programs include new series Building the Future, which premieres in Taiwan on Sept. 17 and will air Monday – Thursday at 2200 hours (SIN/HK), Agreement also covers the Spotlight Earth strip, which screens programming in line with DEF’s environment protection stance every first week of the month on the Taiwan feed of Animal Planet from September – December 2007. Billboards highlighting environmental and conservation issues will be produced and aired before and after the sponsored slots, and public service announcements will encourage viewers to adopt more eco-friendly lifestyles. A microsite scheduled to launch in mid-September will support the initiative by providing tips on “green lifestyles”, trivia and quizzes to raise consumers’ awareness about global environmental issues.
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