Singapore/London – The BBC announced that BBC World News and BBC.com will launch a new brand positioning and major global marketing campaign titled “Live the Story” today. The activity will include television, press, online, radio, Out of Home and experiential media. The campaign will span consumer and trade media with particular focus on Germany, Singapore, Hong Kong and additional activity across other European markets and the U.S. According to BBC, the campaign focuses on … [Read more...] about BBC World News and BBC.com launch “Live the Story” global marketing campaign
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2012 International Emmys unveils Current Affairs and News nominees
New York – The International Academy of Television Arts & Sciences has announced the nominees for the 2012 Current Affairs and News categories. The Academy will present the nominees with their medals and certificates, at a breakfast event on October 1, in New York City, featuring guest speaker David Westin, former President of ABC News and author of recently published Exit Interview. Winners will be announced that night at a ceremony at the Frederick P. Rose Hall of Jazz at Lincoln … [Read more...] about 2012 International Emmys unveils Current Affairs and News nominees
