Wattpad Brand Partnerships, Wattpad’s advertising and partnerships arm that helps brands build deep engagement with Gen Z consumers, has brought on Culture Group, Southeast Asia’s leading pop culture marketing agency as partnership Agency of Record. Culture Group will offer content-based opportunities for brands to connect with Wattpad’s massive Gen-Z audience through the power of storytelling. Joining forces with Singapore-based Culture Group as their partnership agency of record will allow … [Read more...] about Wattpad brand partnerships expand its presence in Southeast Asia with Culture Group as agency of record