Singapore – Mediacorp, the media company with the most complete range of media platforms in Singapore, has teamed up with Nielsen and Pointlogic to enhance Customer360, its cross-platform targeting solution enabling advertisers to reach their consumers more effectively. In a rapidly evolving multi-channel media environment, understanding how and where to reach consumers across media platforms and devices has never been more vital. By integrating disparate audience currencies across TV, Print, … [Read more...] about Mediacorp launches Customer360
cross-platform
Candid camera
Paris – Novavision has signed a distribution agreement with Shanghai Media Group (SMG) for PopCorn TV, its flagship show of candid camera comedy clips (200 x 26'). Shanghai Media Group is acquiring exclusive distribution to the show in China, becoming the 111th country to air the format. The agreement also made way for discussions on two other shows that will be produced locally – Zeze Comedy Show, a studio-based programme that is already produced locally in Brazil; and for The Prize … [Read more...] about Candid camera
The way forward
This year’s MIPCOM saw multiple cross-platform deals made, blurring the lines that once separated television from the digital sphere. Miramax, Netflix and Fox Broadcasting Company are three examples of this digitalization of TV taking place. Miramax, which attended its first MIPCOM this year, signed a string of digital distribution deals, including agreements with Netflix and Hulu. Netflix, an American provider of on-demand internet streaming media in North and Latin America, itself … [Read more...] about The way forward
