Grupo Éxito, South America's largest retailer, has entered a deal with Keshet International (KI) for its cross media brand TOUCH to act as the basis for an interactive multi-platform game including a series of live “shorts” on Colombia’s leading channel Caracol. In an unprecedented high-profile ad campaign, TOUCH has a nation of viewers playing simultaneously to win a share of 2.000 million Colombian pesos ($685,000 US) in prizes. Each lasting 90’, the shorts are currently airing … [Read more...] about Grupo Éxito chooses TOUCH