Content climbs to new heights Media and broadcasting in Cambodia and Vietnam is driven by demographics of a youth market and new technologies accompanying economic progress. Social changes, the wider reach of broadcast technology, the internet as well as Smartphones have widened the field of communication. In Cambodia, market leader CTN, and subsidiary MyTV, are riding high on recent successes and CTN’s general manager, Glen Felgate, says the broadcaster is in a good position as more … [Read more...] about Rolling with the tide
Country Focus
Extra-terrestrial evolution
These days, Singapore’s audiences are spoilt for choice. Since the birth of Singapore Cable Vision (SCV), which was acquired by StarHub and reintroduced as StarHub TV in 2001, and more recently the debut of Singtel’s mioTV, there has been a significant increase in the quantity of television content on offer for the nation’s cable-happy consumers. At present, Free-to-Air (FTA) television still dominates the primetime TV share in the country, although it has been consistently … [Read more...] about Extra-terrestrial evolution
Ugly Wudi’s pretty results
Arturo Casares Cortina, Advisor for Asian Countries for Mexico-based Televisa Internacional, has been involved in one of the most successful TV drama format deals in China: Ugly Betty from the original Yo soy Betty la Fea of RCN. The Chinese language adaptation – Ugly Wudi (Chounu Wudi) – has proved a major hit since it premiered during prime time on Hunan Satellite TV. It attracted 73 million viewers on its opening night and consistently ranks as the toprating TV drama in China. … [Read more...] about Ugly Wudi’s pretty results
Insights into China
While many might have seen the WTO ruling that China must end its monopoly import system for foreign entertainment products as good news, CMM-I’s recent report concludes that the ruling will not help Hollywood in China. The report, entitled The WTO Ruling on Importing Entertainment Products into China – What Does It Mean for You? says that the US entertainment industry must assess what it failed to accomplish in what it describes as an ‘adversarial’ dispute. In its … [Read more...] about Insights into China
Hong Kong in focus
Still reeling from the global recession, ad spend for 2009 dipped earlier in the year, rising in the second half as the property market started to recover, leading to doubledigit growth in the last quarter. While data from admanGo shows overall ad spend rose by 5.86 percent to HK$26.11 billion on year, actual spend was lower than the previous year as marketers are buying more for less. The Association of Accredited Advertising Agencies (HK4As) said recently although ad spend has increased, the … [Read more...] about Hong Kong in focus
Taiwan in focus
Although TV and radio spending remained stable, other media sectors suffered from budget cuts particularly in the real estate and luxury goods industries. Ad spend in the tobacco industry fell dramatically as anti-smoking legislation came into effect. Taiwan’s health authorities banned smoking indoors in public areas. The law also bans cigarette ads and promotions. According to data from Nielsen Taiwan, magazine spending was the worst affected, falling 16.4 percent on year. Out-of-home … [Read more...] about Taiwan in focus
