for the March 8-23 period this year, CNN Asia Pacific embarked upon a truly cross-platform campaign to raise awareness of Talk Asia as a high-profile weekly interview show featuring Asian achievers and newsmakers, whilst also driving tune-in for an on-air interview with Shekhar Kapur interview on-air. “Talk Asia is a dynamic, popular Asia-based program that has a loyal viewer and consumer base in India,” explains Nicky Robinson, director of marketing, CNN Asia Pacific. “Due to … [Read more...] about CNN takes Talk Asia to the streets
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ABS-2 reaches for the sky
What have been ABS’s most significant deals and developments in the past 6-12 months? In the past 12 months, ABS has seen unprecedented growth of our business. We achieved our fill factor from 50% to 90% and increased the amount of television channels available on our satellite to over 90 channels, making us one of the top satellite distribution platforms for CATV distribution in the Indian Ocean Region. ABS has also made over $5million investments in teleport facilities for video and data … [Read more...] about ABS-2 reaches for the sky
High five for AsiaSat
“we have made some notable achievements over the past year. In the area of satellite transponder leasing, we renewed the contracts with several major customers and added new clients from the broadcast sector that successfully expanded the broadcast neighbourhood of our satellite fleet and diversified the programming content. These included several thematic channels such as the luxury lifestyle HD channel LUXE TV, urban music channel Trace TV, children’s channel Wikkid Plus, and E! … [Read more...] about High five for AsiaSat
Quality is key…
The launch of MEASAT-3 (M3) allowed MEASAT to support the growth of core DTH customers in Malaysia and Indonesia. In addition, towards the end of 2007 we reached agreement with Antrix, the commercial arm of the ISRO, to support the launch of the Reliance DTH platform in India. Reliance have now finalized their testing on the satellite, and are preparing their commercial launch.” Brown-Kenyon says that, with the signing of an agreement with Antrix / Reliance, all the Ku-Band capacity on M3 … [Read more...] about Quality is key…
Meeting digital demands
The recent deployments of PPV and even VOD/SVOD have been primarily driven by platforms looking for competitive advantage, and to reduce subscriber churn. And as demand for applications surges in the region, emerging technologies such as IPTV and mobile TV are opening up new revenue streams for broadcasters and content distributors. Be it the launch of BBC Worldwide’s Global Channels first subscription video-on-demand (SVOD) service, BBC HD, for Taiwanese audiences with Chunghwa Telecom; … [Read more...] about Meeting digital demands
Indian viewing goes OOH
Out of home TV (OOH), popularly referred to as Digital Signage Networks (DSN), is witnessing rapid advancement in India. It is still in its embryonic stage but over the last year or so, a number of OOH TV or screen network operators have emerged, targeting diverse venues such as shopping malls, retail chains, and other locations such as cafes, pubs, offices, airports and elevators. Apart from traditional billboards, companies in India are banking on technology advancements and ready to offer OOH … [Read more...] about Indian viewing goes OOH