Stockholm / Beijing– Sweden-based Bringiton and Tom Group’s Mandarin general entertainment channel China Entertainment Television (CETV) are developing Big Time Spender, a reality competition TV series on shopping. The series will showcase Western brands to consumers in a character-driven contest which requires strategies and relationships in shopping across China. The partners are working with advertisers to co-develop content to integrate brands into the episodes. The winner will … [Read more...] about Bringiton and CETV develop Big Time Spender for China

Shanghai- FremantleMedia is partnering with China-based media communications group GroupM China, international sports and media company Kickworldwide, and Hunan Satellite TV to premiere Soccer Prince in August 2007. An original sports talent show developed and co-owned by FremantleMedia and Kickworldwide to seek out China’s best young soccer players, Soccer Prince is intended to serve as a talent scout to propel Chinese players into major leagues internationally. GroupM is involved through … [Read more...] about Soccer Prince to kick off in China in August

STAR in partnership with DirecTV and BSkyB will showcase the Championship Gaming Series (CGS), the first international professional video gaming league. Contestants will compete for cash and the chance to become professional gamers through a series of online competitions in CGS. Regional qualifying events will be held in October in North America, Latin America, Europe, the Middle East, Asia and Australia, followed by an international World Championship final in Los Angeles in November. In Asia, … [Read more...] about STAR to showcase Championship Gaming Series

Sydney- E! Networks and Australian interactive media company ninemsn are partnering to deliver E!'s entertainment news and lifestyle content via a new ninemsn website to launch in August 2007. It marks the first time E! has licensed its brand to an online media company. Expected to reach ninemsn’s audience of eight million, the website will feature exclusive short-form content from E! and Style, with clips from E! News, Planet Gossip, Live from the Red Carpet, Wild On, Fashion Police, … [Read more...] about E! content to be available on new ninemsn website