Sydney- E! Networks and Australian interactive media company ninemsn are partnering to deliver E!’s entertainment news and lifestyle content via a new ninemsn website to launch in August 2007. It marks the first time E! has licensed its brand to an online media company. Expected to reach ninemsn’s audience of eight million, the website will feature exclusive short-form content from E! and Style, with clips from E! News, Planet Gossip, Live from the Red Carpet, Wild On, Fashion Police, Style Tips, Style Her Famous, and Girls of the Playboy Mansion.