CNN International Commercial (CNNIC) has appointed Phil Nelson as (COO) to lead CNN’s operational and international growth initiatives outside of advertising sales. As COO, Nelson will oversee CNNIC’s Business Development and Strategy, Finance, Strategic Planning and International Sales Operations as well as its Content Sales and Licensing. This includes managing and growing CNN’s relationships with over 300 digital, broadcast and Out of Home content partners – from local CNN … [Read more...] about CNNIC appoints new COO
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CNN International Commercial expands team
CNN International Commercial announces two new appointments in the Asia Pacific region, welcoming Delilah Chan as Sales Director, Southeast Asia, and Zab Ali as Digital Director, North Asia. With 18 years of experience working and leading teams across South East Asia, Chan will oversee CNN’s Advertising Sales team based in Singapore. In this role, she will develop strategic partnerships and manage relationships with key clients and agencies to drive CNNIC’s business goals through multi-platform … [Read more...] about CNN International Commercial expands team
CNN and Mitsubishi’s strengthened partnership
Mitsubishi Heavy Industries is extending its commercial partnership with CNN International Commercial (CNNIC) by sponsoring a 12-week global campaign of Powering Your World, a dedicated digital series on CNNMoney. This campaign builds on the successful relationship between CNN and Mitsubishi Heavy Industries and is tailored to reach CNN’s upscale and sought-after international audiences. Starting in October, Powering Your World explores innovations that are transforming the way we create and … [Read more...] about CNN and Mitsubishi’s strengthened partnership
CNN’s optimises digital campaigns
CNN is rolling out industry-leading native advertising solutions to optimise the performance of digital campaigns from commercial partners and enhance the experience of audiences engaging with branded content and digital advertising on CNN platforms. Through a new partnership with Sharethrough, CNN International Commercial (CNNIC) is now offering dynamic native and branded content advertising formats in prominent positions across CNN Digital platforms – a move that takes advertising on CNN … [Read more...] about CNN’s optimises digital campaigns