In an age when ‘engagement’ is the buzzword, advertisers are seeking new ways to actively involve their audience with their products. So programmers are progressively turning to product placement and customized branded programming to build the ‘connect’ between brand and audience. News tends to be the most regulated when it comes to the integration of advertising, although many a news channels ad sales exec must privately wish this was not the case. Publicly, though, … [Read more...] about Integrated advertising – solution or sellout?
CNBC
Jimmy Kim heads up Bloomberg TV’s network distribution in Asia
Singapore-Jimmy Kim has joined Bloomberg as Head of Network Distribution for Bloomberg Television, Asia-Pacific. He is also responsible for new media initiatives of the 24-hour business and financial news and information channel. Kim is based in Singapore and reports to Shawn Galey who oversees Bloomberg Television's commercial affairs in the region.Prior to joining Bloomberg Television, Kim was Regional Director for Network Distribution and Channel Strategy at CNBC Asia Pacific where he … [Read more...] about Jimmy Kim heads up Bloomberg TV’s network distribution in Asia
From Australia to the Asia Pacific
For an international channel that was rebranded last August, Australia Network has come a long way. The cable/satellite service (formerly ABC Asia Pacific) reaches 15 million homes in more than 40 countries as well as 200,000 hotel rooms and is watched, on average, by 1.1 million viewers per month. In addition, the channel is available in 10 million homes in 22 major cities in India, thanks to a distribution agreement with Setpro Holdings, an arm of the TV18 Network. “India is the most … [Read more...] about From Australia to the Asia Pacific
CNBC puts Australia on global platform as its programming is revamped
Singapore/Sydney – The March 26 debut of Squawk Australia, a one-hour daily business news show produced by CNBC Asia Pacific’s newly established Sydney bureau, neatly coincides with a relaunch of much of CNBC’s programming in Asia and Europe.For competitive reasons, CNBC Asia Pacific President Jeremy Pink was coy about the changes, but he referred to them as a ‘revamp’ of the schedule and an enhanced global programming strategy of Following the Money as the Markets … [Read more...] about CNBC puts Australia on global platform as its programming is revamped
CNBC.com launched
Englewood Cliffs, N.J. - The new CNBC.com website has launched to complement CNBC’s live cable television coverage - leveraging the resourcesof its global network. Business videos are produced in its new New Jersey digital studio, its Asian headquarters in Singapore, its Europe headquarters inLondon and in bureaux worldwide - and are streamed live and on-demand. NBC.com also hosts blogs organized across industry sectors by CNBCanchors and reporters. Its ‘Play-by-Play’ blog … [Read more...] about CNBC.com launched
