Singapore - CNBC is strengthening non-business day programming in Asia Pacific by launching an enhanced 12 hour weekend ‘lifestyle' block called CNBC Life, commissioning a series of special segments as well as documentaries. "The non business day programming strategy is to complement our business day programming. During the business day, we show our viewers how to make and protect their wealth. Our non business day programs will focus on how best to spend and enjoy it," said John Casey, … [Read more...] about CNBC Asia Pacific re-launches non business day programming
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Tso to replace James at CNBC
Sydney/ Singapore - CNBC has announced that veteran Australian business and finance journalist, Karen Tso will be replacing Jeffery James, who leaves CNBC in October. Tso will anchor Squawk Australia, a one-hour show that delivers Australian business news to the world, and global business to Australia. Australia is the first major market to open and sets the agenda and tone of market movement for the rest of Asia. Kicking off the programming day, Squawk Australia will offer live analysis of the … [Read more...] about Tso to replace James at CNBC
STAR appoints Ron Plante SVP, Research
Hong Kong - Ron Plante has been appointed senior vice president, research at STAR. Plante will spearhead ad sales research, market research, program research and audience measurement research in support of sales, programming, marketing, and business development activities for the company. Based in Hong Kong, Plante reports to Todd Lituchy, president, entertainment of STAR. Before joining STAR, Plante served as vice president, research for Lifetime Networks, where he was responsible for … [Read more...] about STAR appoints Ron Plante SVP, Research
STAR appoints Ron Plante SVP, Research
Hong Kong – Ron Plante has been appointed senior vice president, research at STAR. Plante will spearhead ad sales research, market research, program research and audience measurement research in support of sales, programming, marketing, and business development activities for the company. Based in Hong Kong, Plante reports to Todd Lituchy, president, entertainment of STAR. Before joining STAR, Plante served as vice president, research for Lifetime Networks, where he was responsible for … [Read more...] about STAR appoints Ron Plante SVP, Research
CNBC Asia Pacific appoints Chan Wai Leng as director of marketing and research
Singapore – CNBC has announced the appointment of Chan Wai Leng to its Asia Pacific team, as the director of marketing and research with immediate effect. To be based in Singapore, Chan will report to Lim Yew Nee, director of advertising sales and operations, SEA. In this capacity, Chan will oversee CNBC's research, as well as brand and event marketing activities targeted towards the trade and consumers in the Asia Pacific region. Wai Leng joins CNBC from Mediaedge:cia (MEC) with more than … [Read more...] about CNBC Asia Pacific appoints Chan Wai Leng as director of marketing and research
CNBC and Indonesia’s Investment Coordinating Board ink deal
Singapore – CNBC and the Investment Coordinating Board (ICB) in Indonesia, announced a sponsorship of a special week of Squawk Box on the Road: Indonesia. This campaign will feature CNBC’s signature show, Squawk Box, broadcasting live from Jakarta and Bali for the week of July 14, 2008. The program sponsorship will be complemented with a 2 month on-air advertising campaign. In addition to the live broadcasting elements, a 30-minute special will also be made and broadcast following … [Read more...] about CNBC and Indonesia’s Investment Coordinating Board ink deal
