Shanghai and New York– CCTV Children’s Channel and Sesame Workshop China will collaborate on a Chinese New Year special programme. The five segments are part of CCTV’s one-hour special, Let’s Celebrate Chinese New Year. The two organizations will also launch a joint promotional campaign on social media platforms before and during the broadcasts. Production was organised by MyChinaChannel, which will also syndicate a special version of the programme on various broadcasters … [Read more...] about CCTV partners Sesame Workshop
CCTV Children’s Channel
CCTV and Sesame Workshop ​on ​China special
Shanghai – CCTV Children’s Channel began airing a Spring Festival Special series called Happy New Year from January 31 to February 6. Airing every night 6pm-7pm and with particular themes, the program is aimed at encouraging children to learn more about Spring Festival. In addition, it is the first time that CCTV Children’s Channel hosts are meeting with the Muppets of Sesame Street. During the special, there is a segment called “Chinese New … [Read more...] about CCTV and Sesame Workshop ​on ​China special
