Sky is establishing a new distribution arm to market the international rights to its originated content. As part of the move, Sky has completed the acquisition of Parthenon Media Group, an independent international distribution and multi-media rights management company. In line with Sky’s on-going commitment to increasing its investment in original content, the creation of a distribution capability will help Sky accelerate its plans for international rights management. This will include … [Read more...] about Sky acquires Parthenon Media Group