Bomanbridge Media has finalised the acquisition of UK-based independent media group, West One International, the Company announced.

The agreement will see West One folded into the Bomanbridge group and rebranded as Bomanbridge West. Carl Hall, founder and MD of West One, has been appointed Chief Creative Officer and will head up the European operation out of the newly registered UK office, reporting directly to Bomanbridge founder and CEO, Sonia Fleck.

The European office will spearhead the expansion of the catalogue with a strong emphasis on development and production as well as acquisitions and synergistic collaborations, with a particular focus on factual. The deal will see the Bomanbridge library swell to over 5,500 hours of content across multiple genres including factual, lifestyle, kids and drama.

Commenting on the agreement, Bomanbridge CEO, Sonia Fleck, said, “It gives me great pleasure to announce the acquisition of West One International, which brings with it, Carl’s extensive media industry expertise and skill set. Carl’s experience in the industry both as a producer and a distributor, is already playing a pivotal role in driving our next phase of growth. We are excited to be planting our flag in London as we continue to support and collaborate with amazing talent from around the world.”

Carl Hall, Chief Creative Officer, Bomanbridge West added, “I have had the pleasure of working with Sonia for nearly 20 years with Bomanbridge acting as Asian agent for my former businesses Parthenon and Sky Vision, as well as West One. Sonia has singlehandedly built a significant business in Asia and has capitalised on the opportunities in the region by collaborating between East and West. As a result, we are well-positioned to expand the business internationally. I look forward to working with Sonia and her team as we maximise opportunities for Bomanbridge around the world.”