With TV ratings key to winning advertising revenue, no wonder that TV networks in the Philippines are both highly competitive – and extremely sensitive – about the topic of audience measurement. And when those all-important figures might prove to have been manipulated, be sure the ‘injured’ party will doggedly pursue the matter to protect its share of the ad pie. Such is the situation in Manila where ABS-CBN has filed a P63million (US$1.5million) civil lawsuit against … [Read more...] about Philippines ratings row rages
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Viewers tune-in to new music
There are undoubtedly many TV viewers to whom names like Snow Patrol, The Fray and Jason Mraz might not ring any immediate bells. But their music might be far more recognizable to many as ‘that song from Grey’s Anatomy’ or ‘the Ugly Betty video’. Proving popular with viewers, and that most sought after of demographics the YouTube and i-Tunes generation, these hits are part of very specific music strategies on the part of the TV networks. “The on-air promotions … [Read more...] about Viewers tune-in to new music
BBC Worldwide deals for Japan
Brighton, UK – Japan’s biggest broadcaster NHK has picked up four BBC Worldwide titles: Hustle, Hotel Babylon, State Within and State of Play. BBC Worldwide Japan Limited’s manager programme sales Miyuki Kinoshita told Television Asia Plus of the deals, admitting that the opportunity for sales of non-factual genres to NHK arose from the WGA Writers’ Strike – which has since been resolved. And as part of British Year in Japan, LaLa TV picked up a range of BBC dramas … [Read more...] about BBC Worldwide deals for Japan
MediaCorp enters Vietnam with International Media Corporation stake
Singapore – MediaCorp, along with Vietnamese media advertising firm FS Communications, listed confectionery company Kinh Do Corporation, and a group of Vietnamese businessmen, have invested in the newly formed International Media Corporation (IMC). Aiming to tap into the fast-growing Vietnamese media market and economy, MediaCorp took a 20% stake in the new venture which develops and produces entertainment and economic news content, and provides channel management services. As its first … [Read more...] about MediaCorp enters Vietnam with International Media Corporation stake
MediaCorp enters Vietnam with International Media Corporation stake
Singapore – MediaCorp, along with Vietnamese media advertising firm FS Communications, listed confectionery company Kinh Do Corporation, and a group of Vietnamese businessmen, have invested in the newly formed International Media Corporation (IMC). Aiming to tap into the fast-growing Vietnamese media market and economy, MediaCorp took a 20% stake in the new venture which develops and produces entertainment and economic news content, as well as provides channel management services. As its … [Read more...] about MediaCorp enters Vietnam with International Media Corporation stake
ABC TV rebrands, branches into two channels
Sydney – To support its role as Australia’s only multi-platform, multi-channel, free-to-air broadcaster, Australian Broadcasting Corporation has branched out into two channels, ABC1 and ABC2, rebranded with a new-on air look, and is providing programming online. ABC1 is the main channel while ABC2 is the free digital channel focusing on sports and Australian arts. Aiming to provide more choices to audiences, Kim Dalton, director of television, said, “We have deliberately chosen … [Read more...] about ABC TV rebrands, branches into two channels
