As part of its strategy to build the BBC brand internationally, BBC Worldwide, the BBC’s main commercial arm, announced on May 1 the appointment of Sara Holt to a newly created role, Head of Brand and Global Campaigns reporting to Tom Lucas, Director of BBC Brand and Branded Services. Holt, who was named on May 1 by Marketing Week as one of the inaugural vision 100 of the most visionary client-side marketers in the UK at the moment, has joined BBC Worldwide to manage the global launch … [Read more...] about BBC Worldwide appoints new Head of Brand and Global Campaigns
BBC First
BBC First to launch on Foxtel in August 2014
From August, BBC First on Foxtel will be the new home of premium British drama and comedy in Australia, showcasing the best award-winning, world-renowned programmes and talent in one place for the very first time. BBC First offers programmes with a uniquely British perspective – stories that challenge, immerse and entertain, as well as celebrate humanity in all its fascinating complexity. From features to sweeping series and every configuration in between, BBC First will give its audience … [Read more...] about BBC First to launch on Foxtel in August 2014
BBC Brit is BBCWW’s third global channel brand, among other initiatives
Speaking at a Broadcasting Press Guild lunch in London on January 27, BBC Worldwide CEO Tim Davie shared the latest progress on delivery of the company’s new strategy, announced in October 2013. Davie announced that BBC Worldwide’s third new brand proposition is to be known as BBC Brit, which will offer premium factual entertainment programmes aimed at male viewers, airing best of British content from motoring, business, documentaries and adventure to food, music and sport. "There is … [Read more...] about BBC Brit is BBCWW’s third global channel brand, among other initiatives
BBC’s partnership with Discovery comes to mutual end
Over the years, the partnership between BBC and Discovery has produced acclaimed programming events such as Life, Frozen Planet, Blue Planet and Wonders Of The Solar System. Although the formal relationship is coming to an end, the BBC and Discovery will continue to work together on a number of forthcoming projects, including Hidden Kingdoms and How To Build A Planet. Bal Samra, BBC Commercial Director, said: “The BBC and Discovery have enjoyed a … [Read more...] about BBC’s partnership with Discovery comes to mutual end
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