As part of its strategy to build the BBC brand internationally, BBC Worldwide, the BBC’s main commercial arm, announced on May 1 the appointment of Sara Holt to a newly created role, Head of Brand and Global Campaigns reporting to Tom Lucas, Director of BBC Brand and Branded Services. Holt, who was named on May 1 by Marketing Week as one of the inaugural vision 100 of the most visionary client-side marketers in the UK at the moment, has joined BBC Worldwide to manage the global launch … [Read more...] about BBC Worldwide appoints new Head of Brand and Global Campaigns
BBC Brit
BBC ​AMERICA and BBC Worldwide​ green light new original series
In a co-production first, the show will launch across BBC AMERICA and the BBC’s international channels network and is the first original commission to be announced for BBC Brit – the new male-skewing factual entertainment channel due to launch in several worldwide markets in 2014. Hosted by Brits Tom ‘Wookie’ Ford and Jonny Smith, two real-life friends and U.K. car journalists, the daredevil pair work as rival team captains, accompanied by two fellow car enthusiasts. … [Read more...] about BBC ​AMERICA and BBC Worldwide​ green light new original series
BBC Brit is BBCWW’s third global channel brand, among other initiatives
Speaking at a Broadcasting Press Guild lunch in London on January 27, BBC Worldwide CEO Tim Davie shared the latest progress on delivery of the company’s new strategy, announced in October 2013. Davie announced that BBC Worldwide’s third new brand proposition is to be known as BBC Brit, which will offer premium factual entertainment programmes aimed at male viewers, airing best of British content from motoring, business, documentaries and adventure to food, music and sport. "There is … [Read more...] about BBC Brit is BBCWW’s third global channel brand, among other initiatives
