Why has it been chosen as a case study? The Amazing Race Asia is Asia’s most ambitious TV production and has enjoyed tremendous success with more than 34 million viewers tuning in across Asia for the three seasons thus far. This multi-million dollar project was honored the “Best Adaptation of an Existing Format” at the Asian Television Awards in 2008 and 2009. The Amazing Race Asia also received an International Emmy nomination in the “Non-Scripted Entertainment” … [Read more...] about Asia races on
AXN
AXN tops rating chart on CSI Season 10 premiere night
Singapore/Hong Kong - CSI Season 10's premiere on 24 February 2010 clinched the no. 1 spot in its timeslot among English general entertainment international channels in Singapore, Malaysia and Hong Kong. CSI's premiere performance is not a first for AXN, as the channel has performed consistently well throughout 2009, leading as the no. 1 rated international channel during prime time 6pm-1am across East Asia markets among key demographics of 4+, PMEBs and affluent consumers. … [Read more...] about AXN tops rating chart on CSI Season 10 premiere night
AXN announces The Amazing Race Asia Season 4
Singapore/Hong Kong - AXN is bringing back its biggest original production success, The Amazing Race Asia (TARA). This season's race will see 10 teams of two dash across countries and oceans to areas they would never imagine having to go to. As with past seasons, competing teams can expect to win impressive pit-stop prizes and the first team to land their feet past the finishing line will bring home the grand prize of US$100,000. Said Ricky Ow, senior vice president & general manager of SPE … [Read more...] about AXN announces The Amazing Race Asia Season 4
Cyril conjures magic ratings for AXN
Singapore – The premiere ratings for AXN's latest original production Cyril: Simply Magic made AXN the No. 1 English pay-TV channel with Cyril: Simply Magic the top-rated programme during its time slot in Singapore, Malaysia and Taiwan. The first of this three-part TV special featured Singapore as the backdrop; the upcoming two episodes see Cyril making stops in Kuala Lumpur and Taipei - in his first international TV debut outside of Japan. Cyril: Simply Magic is part of a US$6 million … [Read more...] about Cyril conjures magic ratings for AXN
AXN announces Big Breaks
Singapore/ Hong Kong - AXN Big Breaks, in association with travel search engine Wego, will offer exclusive travel deals to the destinations featured in top AXN programs. At the outset, AXN Big Breaks will focus on one program at a time. The program environment will be updated every two to three months, allowing for different themes and destinations to be featured. The first edition focuses on AXN's brand new original production Cyril: Simply Magic which premiered on 19 November - a three-part TV … [Read more...] about AXN announces Big Breaks
AXN viewership blazes trail in Malaysia and India
Singapore - AXN posted top viewership gains in Malaysia and steady viewing share growth in India in September 2009. In Malaysia, AXN's programming mix in September produced the channel's highest monthly ratings in the last three years. Riding on September's performance that gave AXN a strong finish to Q3 2009, AXN's average full day rating in the third quarter more than doubled that of Q1 among Astro 4+ and Astro Malay Viewers to turn in the best viewership performance by quarter, for the year … [Read more...] about AXN viewership blazes trail in Malaysia and India
