Singapore – The premiere ratings for AXN’s latest original production Cyril: Simply Magic made AXN the No. 1 English pay-TV channel with Cyril: Simply Magic the top-rated programme during its time slot in Singapore, Malaysia and Taiwan. The first of this three-part TV special featured Singapore as the backdrop; the upcoming two episodes see Cyril making stops in Kuala Lumpur and Taipei – in his first international TV debut outside of Japan. Cyril: Simply Magic is part of a US$6 million joint production fund between the Singapore Economic Development Board and SPE Networks – Asia, presented by Sony Ericsson and sponsored by Samsung TV.
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