Hong Kong- Korea Digital Satellite Broadcasting Co. Ltd. (SkyLife) is upgrading both SD and HD in its continuing efforts to offer more channels and improve its services. Tandberg Television, part of the Ericsson Group, is to provide the satellite head-end system upgrade. SkyLife’s commercial broadcast service was launched in 2002 and currently serves 1.9 million subscribers, offering 95 video, 25 pay-per-view and 60 audio channels … [Read more...] about SkyLife goes for SD and HD upgrade
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SkyLife goes for SD and HD upgrade
Hong Kong- Korea Digital Satellite Broadcasting Co. Ltd. (SkyLife) is upgrading both SD and HD in its continuing efforts to offer more channels and improve its services. Tandberg Television, part of the Ericsson Group, is to provide the satellite head-end system upgrade. SkyLife’s commercial broadcast service was launched in 2002 and currently serves 1.9 million subscribers, offering 95 video, 25 pay-per-view and 60 audio channels … [Read more...] about SkyLife goes for SD and HD upgrade
History Producers’ Congress re-branded
Banff, Alberta- The World Congress of History Producers is being re-named History Makers: International Summit of History and Current Affairs Producers, starting with the 2008 event to be held January 24-26 in New York. “The new name reflects the fact that history is not just stories about dead people or prehistoric animals,” says Bill Nemtin, newly-appointed Executive Producer. “History is a force behind our daily headlines, wars, international relations, beliefs and … [Read more...] about History Producers’ Congress re-branded
Yahoo!7 unveils Yahoo! oneSearch
Sydney- Mobile consumers’ needs and wants are not being met by current mobile search products, according to Yahoo!7 executives Tommaso del Re and Craig Wax. In a joint presentation at the Mobile Content World conference in Sydney, they said consumers want location-relevant results and local information, primarily maps, driving directions and local content such as weather, news, entertainment and sport. Consumers also crave a mobile search process that is different to that via the PC, they … [Read more...] about Yahoo!7 unveils Yahoo! oneSearch
Small increase predicted for U.S. ad spending
Advertising spending in the U.S. is expected to tick up by just 1.7% to US$152.3 billion in 2007, according to a new forecast by TNS Media Intelligence. That’s lower than the 2.6% growth forecast TNS issued in January. TNS now expects traditional media to post their smallest increases since 2001 as marketers spend more on online media, with broadcast network TV spending rising by just 1.3% and syndication by 1.2%. Cable networks are expected see a gain of 5.9%, while spending on the … [Read more...] about Small increase predicted for U.S. ad spending
Online ads trigger healthy response rates in the U.S.
Quantifying responses to watching online video ads in the U.S. a study by the Online Publishers Association (OPA) showed that of 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a website while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase. Pam Horan of the OPA said, "With online video firmly entrenched in the mainstream, marketers need to understand what works … [Read more...] about Online ads trigger healthy response rates in the U.S.