Singapore– Major fashion programming provider Videofashion Network has signed a five-year partnership with Singapore-based broadband entertainment provider M2B World Asia Pacific. In a deal that promises Made-for-Asia fashion TV shows and merchandizing, Videofashion Network’s programs will be available on the M2B service (M2B) from October 2007, adding to M2B’s offerings of more than 700 channels in Asia Pacific. M2B World also gains the rights to market and distribute Videofashion Networks’ contents in Asia Pacific, including Australia and New Zealand. Videofashion Network’s portfolio of fashion, beauty and lifestyle content includes 13 ongoing program series, more than 1,600 programs, 17,000 hours of footage, and 12,000 edited segments. Marquee programs include Videofashion News, The Designers, Model TV, Fashion Classics and The Bikini Open. Videofashion Network will also share editorial, production and post-production expertise with M2B World to create, market and syndicate fashion co-productions in Asia Pacific. M2B World has merchandising rights to distribute accessories, apparel and fashion-related products under one of Videofashion’s trademark names.
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