IT was at last year’s Asia TV Forum that the announcement was made of MediaCorp’s intention to commercially launch a free-to-air HDTV channel before the end of 2007. This followed an extensive HDTV trial, initiated from June 2006 which saw 1000 households, community clubs and retail outlets experience HD programmes – including popular imported fare such as CSI and Smallville; MediaCorp’s locallyproduced productions; as well as co-productions with China.“Since we … [Read more...] about MediaCorp’s HD5 goes ‘free to- air’
asian entertainment news
New media approaches mainstream status
ACCORDING to the Nielsen Media Index 2007 survey, traditional media continue to sustain their mass audience presence. But Internet and cable TV, traditionally seen as ‘new’ or ‘alternative’, have moved a step closer to ‘mainstream’ media status with about half the population viewing cable TV weekly and slightly more than half using the Internet daily.The television landscape in Singapore has experienced some changes in the past year - from the increase in … [Read more...] about New media approaches mainstream status
Effectiveness rules OK?
YOU don’t need me to tell you that advertising has become more fragmented, and more expensive. But may I throw another spanner in the works by suggesting that it is becoming less effective?What exactly do we mean by ‘advertising effectiveness’? Do we want to know how many people were exposed to our ad, were able to recall the ad, liked the ad, engaged with the ad or went straight out and bought the product and then recommended it to all their friends by buying a biplane and … [Read more...] about Effectiveness rules OK?
DTH aims for blue sky in booming India
THE Direct-to-Home market in India has fewer than five million subscribers, a miniscule percentage of the nation’s 112 million TV households, of which approximately 68 million have access to cable and satellite. But DTH penetration is widely expected to accelerate, driven by fierce competition between the market leader Dish TV India Ltd. and Tata Sky Ltd., the co-venture between the Tata Group and Rupert Murdoch’s STAR, and the arrival of several new entrants next year.The most … [Read more...] about DTH aims for blue sky in booming India
Win-win partnerships for new media
Ross Pollack Senior Vice President, Distribution, Asia, Sony Pictures Television InternationalRoss Pollack is SPTI’s Senior Vice President, Distribution, Asia, a position he assumed in 2004. Based at SPTI’s regional headquarters in Hong Kong, he heads SPTI’s Licensing group Asia-wide and is responsible for distribution of all Sony Pictures filmed entertainment, acquired product and SPTI-produced product content in the region. Prior to his promotion, Pollack was Senior Vice … [Read more...] about Win-win partnerships for new media
New product highlights at ATF
VOICES2 hour movie, the saga of recently widowed Ellie (Amy Acker, of Angel and Alias fame), who is just beginning to put the death of her husband behind her when tragedy strikes again. Struck down by a near fatal allergic reaction, Ellie awakes in hospital to find she has developed a remarkable gift: She can see and hear the dead. Initially terrified by the spirits that haunt her, Ellie tries to turn it to the advantage of those suffering, only to find herself playing detective in a complex … [Read more...] about New product highlights at ATF