Ross Pollack Senior Vice President, Distribution, Asia, Sony Pictures Television InternationalRoss Pollack is SPTI’s Senior Vice President, Distribution, Asia, a position he assumed in 2004. Based at SPTI’s regional headquarters in Hong Kong, he heads SPTI’s Licensing group Asia-wide and is responsible for distribution of all Sony Pictures filmed entertainment, acquired product and SPTI-produced product content in the region. Prior to his promotion, Pollack was Senior Vice President, Business Development, Asia, working closely with the regional team to identify and develop new business opportunities in Asia for SPTI’s three main lines of business – licensing, international production, and international networks. He was previously Managing Director of Buck Consultants in Hong Kong from 1993 to 1996. From 1987 to 1993, he was employed by Hewitt Associates, first as an International Human Resources Consultant from 1987 to 1990 based in Chicago and Santa Ana, CA, followed by a stint as Manager, International Consulting at Hewitt Associates’ Tokyo office.With new media platforms accounting for around 20percent of new business in Asia, Pollack says SPTI has been very proactive toward emerging technologies. “This is not a reactive measure, as we are also a technology company. We initiated a world first in ‘day and date’ VOD movie release,” he says, whereby On-Demand subscribers can see a movie the same day and date as it is released for home entertainment.