Content owners are learning that mobile phones represent new revenue opportunities – but also new risks. The maturity of rich media on mobile handsets coincides with the launch of legitimate media services on the Internet, and content owners are eager to avoid past mistakes experienced with music piracy. Increasingly valuable content (in the form of TV shows and movies) are being sold for use on portable devices. With the rise in mobile content value, comes a need for better content and … [Read more...] about Holding the Key to Mobile Security
Asian content
Hey good looking
Crime and Punishment Based in Rome, Elena Frova creative director Fox International Channels Italy, not only oversees a portfolio of channel brands, but was part of the team that conceptualized and developed the branding, on-air presentation and programming for FoxCrime and FoxLife. The former made its Asian debut on StarHub Digital Cable in Singapore, and was just joined by brother channel FX. “We did have moral codes to consider when creating FoxCrime,” explains Frova. “We … [Read more...] about Hey good looking
CAS sparks row between agencies and channels
When the conditional access system was switched on in January in New Delhi, Mumbai and Kolkata, affecting 1.8 million households, the impact on advertisers was immediate— and disruptive. Advertisers and their agencies demanded discounts or compensation for the drop in number of households, especially those in up-market areas. So far, their pleas have been rejected. “Broadcasters are holding on to prices and are not willing to offer compensation. There is total lack of clarity in terms of … [Read more...] about CAS sparks row between agencies and channels
AXN bans prompts row on content regulation
The Indian Government’s decision to yank the AXN channel off air on the rounds of airing “indecent” content has highlighted several complex issues confronting the media industry in the world’s largest democracy. The ban on AXN for two months, until mid-March, has prompted several questions: What right do the authorities have to pull channels off air? Is there enough clarity in the guidelines governing broadcasters? Can broadcasters come up with their own guidelines for … [Read more...] about AXN bans prompts row on content regulation
Making Learning Fun
From a purely cynical standpoint, producing programming that is educational is not only what’s expected of the brand, but a strong marketing tool when it comes to driving sales of Disney content, channels and the brand worldwide. And the emerging popularity of preschool programming in Asia would seem the ideal way to capture viewers while they’re young and exploiting their ‘pester power’ as their consumer appetite grows. But upon meeting Nancy Kanter, Disney’s … [Read more...] about Making Learning Fun
Making news in China
Given the tight restrictions on foreign-owned channels operating in China, specially news channels (as Rupert Murdoch found to his cost some years back), how do you build your brand in that complex and politically sensitive market? MediaCorp’s Channel NewsAsia thinks it’s found the solution— by targeting provincial areas as well as major cities and towns; and with a much greater emphasis on Asian coverage than its English-language rivals. “Channel NewsAsia’s unique … [Read more...] about Making news in China