In an age when ‘engagement’ is the buzzword, advertisers are seeking new ways to actively involve their audience with their products. So programmers are progressively turning to product placement and customized branded programming to build the ‘connect’ between brand and audience. News tends to be the most regulated when it comes to the integration of advertising, although many a news channels ad sales exec must privately wish this was not the case. Publicly, though, … [Read more...] about Integrated advertising – solution or sellout?
Asian content
Malaysia TV flying high, but will new media take off?
Boosted by a robust economy, currently growing at about 5.5% per annum, the electronic media industries in Malaysia are thriving. Television is grabbing a larger slice of the advertising pie, at print’s expense. Media Prima Berhad (MPB), which owns all four private terrestrial channels, is healthily profitable. Dominant pay-TV platform Astro, enjoying upswings in subscriptions and revenues, is set for further expansion as it adds dozens of channels to its line-up. Media buyers are using a … [Read more...] about Malaysia TV flying high, but will new media take off?
Navigating the future
Jane Gorard Director, Marketing & Communications, BBC World The BBC is adapting its linear service to interactive offerings (for on-demand access). At the same time, it’s essential that we don’t lose sight of the established audience on traditional platforms that make up the bulk of our audience. The challenge also remains as to how to pay for this new content while the audience size remains relatively small. Live breaking news is ideal for mobile and broadband platforms as well as … [Read more...] about Navigating the future
IPTV – over-hyped pipe?
IPTV is proving to be a challenge, and its success rather depends on whether one takes a ‘glass half full’ or ‘glass half empty’ position on the technology. On the one hand, the blistering success of PCCW’s ‘nowTV’ scheme in Hong Kong, helped by fibre-to-the-kerb deployment and now’s easy access to Hong Kong’s high-rise dwellings. But on the other hand, the May 2007 failure of Aggregator TV, a London HQ’d 5-channel IPTV-based service. … [Read more...] about IPTV – over-hyped pipe?
BBC Worldwide secures first ever deal with Warner Video in China
Hong Kong – BBC Worldwide has just signed its first ever deal with Warner Video in China for pre-school fare Fimbles. To date, over 2.5million BBC Children's videos have been sold in China. The Warner Video deal coincides with the recent sale of Fimbles to Shanghai Media Group. SMG has taken all 200 episodes, which will start airing Saturday June 2, from Monday to Sunday at 4:30pm. Fimbles follows in the footsteps of Teletubbies and Charlie and Lola which have also been sold to the … [Read more...] about BBC Worldwide secures first ever deal with Warner Video in China
TiVO targets Australia
Sydney/Alviso, California- The Seven Media Group will introduce TiVo to the Australian market in the first half of next year via an alliance with the digital video recorder pioneer. The platform will be available to other broadcasters and broadband content owners to create an interactive, free-to-air digital terrestrial television offering. The service will include features like SeasonPass recordings and WishList searches and will allow users to access broadband content on their TV. It will … [Read more...] about TiVO targets Australia
