Quantifying responses to watching online video ads in the U.S. a study by the Online Publishers Association (OPA) showed that of 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a website while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase. Pam Horan of the OPA said, "With online video firmly entrenched in the mainstream, marketers need to understand what works … [Read more...] about Online ads trigger healthy response rates in the U.S.
Asian content
Broadband fires up in the U.S.
Some 70% of U.S. homes will have broadband Internet access by 2012 as broadband services become faster, cheaper and more widely available, according to Jupiter Research. That would mean 36 million new broadband subscriptions in the next five years, resulting in 86 million households with high-speed Internet connections. Jupiter Research’s Doug Williams said, "As broadband becomes more attractive to consumers from an economic perspective, current dial-up users will be more likely to migrate … [Read more...] about Broadband fires up in the U.S.
U.S. mobile video viewers skew male and mature
In the first quarter of 2007, more than 33 million people aged 12 and older in the U.S used mobile web in the past 30 days, and more than 8 million viewed video on their mobile phones, excluding videos created with a phone’s camcorder function. That’s according to Nielsen Wireless, which found the mobile video audience skews somewhat older and male: 46% is 35 years-plus and 54% is male. Nielsen also said that 55% of primary users of video-enabled mobile phones lived in households … [Read more...] about U.S. mobile video viewers skew male and mature
‘Historical’ four-market launch includes now TV
Hong Kong– Two months since the MIPTV announcement of AETN All Asia Networks (AAAN), a joint venture of A&E Television Networks and ASTRO All Asia Networks, The History Channel and Crime & Investigation Network launched in Hong Kong, Singapore and Malaysia on June 15, 2007. The History Channel and Crime & Investigation Network launched on PCCW now TV in Hong Kong, on Astro in Malaysia and Brunei, on StarHub in Singapore, and The History Channel will be available on TrueVision in Thailand. … [Read more...] about ‘Historical’ four-market launch includes now TV
Shanghai Media Group partners Intel on HD wireless and mobile technology
Shanghai- The Shanghai Media Group is joining forces with Intel Corp to develop wireless broadband and mobile technology for high-definition TV programs. The partnership aims to allow audiences to watch HD programs anywhere, any time, on personal computers or mobile devices, the Shanghai Daily reports. "We are at a crucial time when the traditional media and new media are converging," Zhang Dazhong, vice president of SMG, told the fourth China International New Media Forum before the signing … [Read more...] about Shanghai Media Group partners Intel on HD wireless and mobile technology
Singapore companies showcase Mobile TV, IPTV and HDTV technology at BroadcastAsia
Singapore– Singapore companies at BroadcastAsia (June 19-22) are showcasing new services, applications and tools in mobile broadcasting, IPTV and HDTV. Eight companies will introduce prototypes and concepts developed under the Media Development Authority of Singapore’s (MDA) Digital Technology Development Scheme (DTDS) that provides funding support for the development of original and innovative products or concepts. Themed “New Digital Media Landscape”, the 1,000 sq m … [Read more...] about Singapore companies showcase Mobile TV, IPTV and HDTV technology at BroadcastAsia
