The launch of MEASAT-3 (M3) allowed MEASAT to support the growth of core DTH customers in Malaysia and Indonesia. In addition, towards the end of 2007 we reached agreement with Antrix, the commercial arm of the ISRO, to support the launch of the Reliance DTH platform in India. Reliance have now finalized their testing on the satellite, and are preparing their commercial launch.” Brown-Kenyon says that, with the signing of an agreement with Antrix / Reliance, all the Ku-Band capacity on M3 … [Read more...] about Quality is key…
Asian content
Meeting digital demands
The recent deployments of PPV and even VOD/SVOD have been primarily driven by platforms looking for competitive advantage, and to reduce subscriber churn. And as demand for applications surges in the region, emerging technologies such as IPTV and mobile TV are opening up new revenue streams for broadcasters and content distributors. Be it the launch of BBC Worldwide’s Global Channels first subscription video-on-demand (SVOD) service, BBC HD, for Taiwanese audiences with Chunghwa Telecom; … [Read more...] about Meeting digital demands
Indian viewing goes OOH
Out of home TV (OOH), popularly referred to as Digital Signage Networks (DSN), is witnessing rapid advancement in India. It is still in its embryonic stage but over the last year or so, a number of OOH TV or screen network operators have emerged, targeting diverse venues such as shopping malls, retail chains, and other locations such as cafes, pubs, offices, airports and elevators. Apart from traditional billboards, companies in India are banking on technology advancements and ready to offer OOH … [Read more...] about Indian viewing goes OOH
Asian markets benefit from Open Skies policy
the purpose of the study was to analyse regulation of the satellite services industry in 21 countries across Asia, divided by size and value into primary markets and secondary markets. Although the focus was to examine key aspects of regulatory effectiveness – and not to simply to promote an Open Skies policy – the overwhelming conclusion of the analysis is that markets with an Open Skies policy benefit greatly from the increased business and overall market values afforded by free … [Read more...] about Asian markets benefit from Open Skies policy
The case for DTT
There is much talk about the ‘digital dividend’—the potential rewards for governments through spectrum auctions following the closure of analogue TV services. There are also consumer benefits, with the introduction of additional channels, interactive content, better quality pictures in widescreen format, plus high definition content. But how can the free-to-air (FTA) broadcasters benefit from the transition to digital television? Broadcasters are faced with the significant cost of … [Read more...] about The case for DTT
Tech perspectives
May Yin Oh Senior Director of Business Development for Greater China and India, Qualcomm MediaFLO Technologies. Mobile television is now a reality in 12 Asia-Pacific countries and consumer demand in Asia is growing faster than the rest of world. ABI Research estimates there will be 260million mobile TV users in Asia alone by 2012, up from 24million in 2007 and more than half the estimated worldwide take-up of 462million. There are a number of mobile broadcast technologies available today, (one … [Read more...] about Tech perspectives