From a purely cynical standpoint, producing programming that is educational is not only what’s expected of the brand, but a strong marketing tool when it comes to driving sales of Disney content, channels and the brand worldwide. And the emerging popularity of preschool programming in Asia would seem the ideal way to capture viewers while they’re young and exploiting their ‘pester power’ as their consumer appetite grows. But upon meeting Nancy Kanter, Disney’s … [Read more...] about Making Learning Fun
asian content news
Making news in China
Given the tight restrictions on foreign-owned channels operating in China, specially news channels (as Rupert Murdoch found to his cost some years back), how do you build your brand in that complex and politically sensitive market? MediaCorp’s Channel NewsAsia thinks it’s found the solution— by targeting provincial areas as well as major cities and towns; and with a much greater emphasis on Asian coverage than its English-language rivals. “Channel NewsAsia’s unique … [Read more...] about Making news in China
From Australia to the Asia Pacific
For an international channel that was rebranded last August, Australia Network has come a long way. The cable/satellite service (formerly ABC Asia Pacific) reaches 15 million homes in more than 40 countries as well as 200,000 hotel rooms and is watched, on average, by 1.1 million viewers per month. In addition, the channel is available in 10 million homes in 22 major cities in India, thanks to a distribution agreement with Setpro Holdings, an arm of the TV18 Network. “India is the most … [Read more...] about From Australia to the Asia Pacific
Road blocks ahead for new TV “toys” in Asia
The next big things in home entertainment, if you believe the hype at recent trade shows, will be Apple TV and Microsoft’s IPTV-integrated Xbox 360 video games console.Apple Computer Chief Executive Steve Jobs unveiled Apple TV, a set-top box that allows users to stream content from their computers directly to the television set, at the Macworld Conference and Expo in San Francisco. “Apple TV is like a DVD player for the 21st century — you connect it to your entertainment … [Read more...] about Road blocks ahead for new TV “toys” in Asia
Broadcasting to mobile – DMB in Korea
With subscription and pay-per-view revenues, and their protection, uppermost in everybody’s minds, it’s no surprise that content security companies are always at the cutting edge of emerging technologies. Broadcasting to mobile is no exception and content-protector Irdeto defines the two dominant technologies thus:• DVB-HDVB-H (handheld) is a global standard based on existing DVB-T technology and broadcasting over DTT frequencies. It specifies additional features to support … [Read more...] about Broadcasting to mobile – DMB in Korea
Multiplexing for Mobile TV – the Taiwan trial
In his keynote address at the Asia TV Forum, Dr Hamilton Cheng explained the challenges encountered by Taiwan’s public service broadcaster PTS when considering trials of TV via mobile device. Faced with the different delivery technologies available – 3G mobile phone (CDMA), 3G (UMTS) or GPRS network; DVB-H, MediaFLO, DMB-T/DAB, ISDBT, DMB-Satellite; Wi-Fi, WiMax (WLAN) – broadcasting to mobile was seen as the most accessible. Its unrestricted capacity meant the possibility … [Read more...] about Multiplexing for Mobile TV – the Taiwan trial
