Singapore- Discovery Channel has launched a multi-tiered consumer marketing campaign including on-air, on-ground, radio, print, press, and online elements to build awareness and drive viewers to new series Dirty Jobs. Airing every Monday at 22:00 (SIN/HK), Dirty Jobs premiered across South East Asia on Discovery Channel Asia on Oct. 15. Hosted by Mike Rowe, the show profiles quirky labourers such as road kill-removal specialists and bat biologists. The Dirty Jobs campaign kicked off in Singapore … [Read more...] about Discovery launches multi-tiered campaign for Dirty Jobs
asian content news
MTV Pakistan and Indus Vision distributed via MEASAT-3
Kuala Lumpur- Measat Satellite Systems Sdn. Bhd. has furthered its partnership with Pacific Century Matrix (PCM), provider of satellite-based television broadcast solutions, with an agreement inked for Indus Media Group to distribute MTV Pakistan and Indus Vision via the MEASAT-3 satellite. This follows the Oct. 10 announcement that South Asian channels Filmazia and Filmax have migrated to the full transponder MCPC broadcast platform on MEASAT-3. According to Johnny Ng, PCM's Director of … [Read more...] about MTV Pakistan and Indus Vision distributed via MEASAT-3
Pakistan kid’s channel WIKKID Plus on board AsiaSat 3S
Hong Kong- Asia Satellite Telecommunications Company Ltd (AsiaSat) and Total Media Ltd, a wholly-owned subsidiary of Worldcall and First Capital Group of Companies in Pakistan, have formalized a lease agreement for C-band capacity on AsiaSat 3S to distribute WIKKID Plus, Pakistan’s first indigenous children’s channel, to all rebroadcast networks across Pakistan and 50 other countries and regions under AsiaSat 3S’s C-band footprint. Having commenced free-to-air broadcast via … [Read more...] about Pakistan kid’s channel WIKKID Plus on board AsiaSat 3S
Singapore’s IDA issues code of practice for mobile services providers
Singapore- The Infocomm Development Authority of Singapore (IDA) has issued a code of practice to promote responsible business practices and provide guidelines for companies offering premium rate services over the public telecoms network, and their billing operators. The code was also issued to provide reassurance to consumers purchasing chargeable premium rate services including mobile phone wallpapers, ringtones and news alerts. The code formalizes the need for all service providers to adhere … [Read more...] about Singapore’s IDA issues code of practice for mobile services providers
Asia Pacific Screen Awards jury named
Sydney- The Asia Pacific Screen Awards’ International Jury convenes on Queensland’s Gold Coast from Nov. 5 to determine the winners of the inaugural awards, which will be announced at the awards ceremony on Nov. 13. Jury President, Indian actress Shabana Azmi, will be joined by Pusan Festival Director Kim Dong-Ho of Korea, Iranian director Jafar Panahi, UK producer Nik Powell and Chinese filmmaker Tian Zhuangzhuang. Some 34 films from 19 countries in the Asia Pacific region are in … [Read more...] about Asia Pacific Screen Awards jury named
David Wisnia, VP, Distribution and Sales, heads STAR’s new LA sales office
Hong Kong / Los Angeles – STAR is expanding distribution of its Hindi and Mandarin language programming in North America with the opening of a sales office in Los Angeles. Headed by David Wisnia, Vice President for Distribution and Sales, the office will market and drive distribution of networks including STAR India PLUS, STAR ONE, STAR India NEWS and VIJAY. STAR will also market STAR GOLD and Mandarin language channels including STAR CHINESE CHANNEL and CHANNEL [V]. Wisnia joins STAR from … [Read more...] about David Wisnia, VP, Distribution and Sales, heads STAR’s new LA sales office