Hong Kong- Youtube.com, one of the top five websites in Hong Kong, ranked at No. 4 with a 2.02% market share according to Hitwise’s September data, has launched a Hong Kong version (hk.youtube.com). The Hong Kong site will turn YouTube into a more domestic video channel which can cater for the majority of Hong Kong users, Carat Media Services Hong Kong advises its clients. “In the world of user generated content, video websites seem to be more attractive and engaging to users, which … [Read more...] about YouTube launches Hong Kong version
asian content news
Bebo and Yahoo!7 form strategic partnership
Sydney – Yahoo!7 and Bebo have formed an exclusive strategic alliance to provide display advertising, integration of popular Yahoo!7 products and the delivery of entertaining media. Under the agreement, Yahoo!7 will sell Bebo's display advertising in Australia, reaching an estimated 1.4 million users and doubling Yahoo!7's ad impressions. It's the first agreement of its kind with a social networking site in Asia Pacific, according to Yahoo!7. The partnership will consist of three major … [Read more...] about Bebo and Yahoo!7 form strategic partnership
Australia’s first business news channel to launch early 2008
Sydney - Sky News will launch Australia's first dedicated 24/7 business news channel in early 2008, most likely in January. Sky News Business Channel will deliver at least 16 hours per day of Australian-produced programming as well as drawing on content from the new FOX Business Network in the US, the UK's BSkyB Business News service and Reuters Television. "Business Channel is a major advance for business journalism in Australia," said Angelos Frangopoulos, CEO of Sky News' parent, Australian … [Read more...] about Australia’s first business news channel to launch early 2008
KidsCo inks deal with BBC Worldwide, signals growth in Asia
Hong Kong - KidsCo, the global joint venture children’s television channel owned by NBC Universal, DIC Entertainment and Corus Entertainment Inc.’s Nelvana Enterprises, has signed a content deal with BBC Worldwide, which will supply KidsCo with series including S Club 7 in Miami & LA, Wallace and Gromit, Ace Lighting and Five Children & It. The deal will see the new content in the KidsCo schedule from January 2008. The channel, which already broadcasts in Romania, Hungary, Russia, … [Read more...] about KidsCo inks deal with BBC Worldwide, signals growth in Asia
Pay-TV piracy deprives industry of $US1.54 billion for 2007
Hong Kong – Piracy cost the regional pay-TV industry $I.54 billion in lost revenue in the past 12 months, up from $US1.13 billion in 2006, according to the annual survey by CASBAA and Standard Chartered Bank. Covering Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Vietnam, Australia, Macau and new addition Pakistan, the report also estimates at least $213 million has been lost in unpaid taxes across the region this year. Lee Beasley, Head of Media and … [Read more...] about Pay-TV piracy deprives industry of $US1.54 billion for 2007
Wieden and Kennedy Shanghai takes three awards at CASBAA TV Advertising Awards 2007
Hong Kong – The CASBAA TV Advertising Awards 2007 were presented on Nov. 1 at the Academy for Performing Arts in Hong Kong. In its fourth year, the awards recognize and promote advertising creative excellence in multi-channel TV across Asia Pacific. Astro’s Astro on Demand “Tai Chor La” campaign won the John Doherty Trophy for Campaign of the Year and Best TVC Southeast Asia. Wieden and Kennedy Shanghai’s “JUMP” campaign for Nike featuring Chinese … [Read more...] about Wieden and Kennedy Shanghai takes three awards at CASBAA TV Advertising Awards 2007