Perhaps the most exciting aspect of Apps is that their full potential is as yet unknown and does not rely solely on the operator or content owner. Apps can allow operators to exploit the creativity of third party developers, as has happened in the world of IT ever since the PC was invented a generation ago. The difference is that in the payTV world the winner takes all, with operators either retaining control of the customer, or losing out to new emerging players providing services over the … [Read more...] about App-centric television