Maria is late. She apologises, and tells me the flight she was on had just touched down, and that she needed a quick freshening before rushing over. She steadies herself with a cup of hot green tea, compliments of the in-house café that this part TV studio, part retail store, part kitchen called AFC Studio offers. In the hour I was there, I saw all but two patrons. While it is hard to imagine a TV studio in a mall in downtown Singapore, it is even harder to imagine two people starting a … [Read more...] about The “Brown” Effect
AFC
AFC introduces Sara La Fountain for the new Celebrity Chef Series
Celebrity chef Sara La Fountain will be hosting a series of cooking demonstrations and exclusive dining-related experiences in Singapore from 30 May to 1 June, as part of the tour titled A Taste of Finland with Sara La Fountain for the fourth edition of the Celebrity Chef Series, jointly presented by American Express and the Asian Food Channel (AFC). Following the success of its previous installments hosted by renowned chefs Chuck Hughes, Adrian Richardson and Mark McEwan, the Celebrity Chef … [Read more...] about AFC introduces Sara La Fountain for the new Celebrity Chef Series
MIPTV: AFC brings original content to market
The Asian Food Channel (AFC) will be presenting its catalogue of more than 70 hours of Asian food and lifestyle programming, for the first time at this year’s MIPTV. Some of the productions include Great Dinners of the World and E&O Search For AFC’s Next Celebrity Chef. Both programmes spotlight the deep culinary talent pool available in Asia. Great Dinners of the World, AFC’s first production filmed outside of Asia, features four rising chefs from Asia who cook their way … [Read more...] about MIPTV: AFC brings original content to market
Rate of return
Singapore – Asian Food Channel (AFC) has won the Best Performing Venture Capital-backed Company award at the SVCA Annual Awards, organized by the Singapore Venture Capital and Private Equity Association (SVCA). Now in its second year, the SCVA Annual Awards recognizes outstanding Venture Capital and Private Equity investors and their successful investments in Singapore. The award was also presented to the company’s two investors – Symphony International Holdings Limited and … [Read more...] about Rate of return
True Passion – Martin Yan in Singapore
Singapore - The Asian Food Channel (AFC) will be premiering a new original production, True Passion – Martin Yan on July 13 on StarHub. The eight-part series includes one Chinese New Year special and features world-renowned chef, Martin Yan. Filmed in AFC’s own studio kitchen, Chef Yan cooks a range of contemporary Asian dishes and pairs them with wines from Jacob’s Creek, Australia’s largest wine brand. The series also sees Chef Yan traveling to Barossa Valley in … [Read more...] about True Passion – Martin Yan in Singapore
Celebrity chef Martin Yan in Singapore for fourth edition of Celebrity Chefs Event Series
Singapore - American Express and the Asian Food Channel (AFC) will present the fourth instalment of their jointly-organised Celebrity Chefs Event Series. Chef Martin Yan from Martin Yan's China showing on AFC, will be returning to Singapore to host Martin Yan's "8 Treasures of China" Tour on 2nd and 3rd March. Martin Yan's "8 Treasures of China" Tour marks the fourth installment of the Celebrity Chefs Event Series. Held over two days in Singapore, Chef Yan will be demystifying the art of Chinese … [Read more...] about Celebrity chef Martin Yan in Singapore for fourth edition of Celebrity Chefs Event Series