Kuala Lumpur - Accenture announced that it has helped Media Prima Berhad (Media Prima), the leading integrated media group in Malaysia, replace its legacy broadcast management system with a state-of-the-art broadcast management application using Accenture’s Integrated Broadcast System (IBS). As a result, Media Prima has streamlined and simplified its broadcast management processes to achieve better time to market, higher productivity as well as efficiencies in its core broadcast … [Read more...] about Media Prima Berhad implements Accenture integrated broadcast system