Broadband subscribers in Asia Pacific will grow beyond 195 million in Asia-Pacific by the end of 2010 while content services will be a key offering from operators, says telecoms and software consulting firm Ovum RHK in its recently released study of broadband deployments and service drivers in Asia-Pacific. Noting the differences in each country’s regulation of IPTV and content delivery, the report also reveals various factors contributing to FTTx expansion including national broadband … [Read more...] about IPTV and content to drive FTTx markets in Asia-Pacific countries
Channel: Platforms
Digital FTA in Hong Kong heralds new era for advertisers
Hong Kong -The introduction of digital terrestrial television in Hong Kong later this year will give advertisers new opportunities and enhance the communication experience, according to Carat Media Services Hong Kong. “Using TV for brand communication will no longer be limited by a regular TV spot and sponsorship anymore. Marketers will have to rethink the way they used to approach TV advertising or even product placement. The new technologies will enable us to create time beyond a … [Read more...] about Digital FTA in Hong Kong heralds new era for advertisers
U.S. online ad spend to exceed $35 billion by 2012
U.S. online advertising spending will nearly double to $35.4 billion by 2012, with search and display advertising accounting for the lion’s share of expenditures, according to Jupiter Research. It pegs total online ad spending at $19.9 billion in 2007. Major drivers include explosive growth in display inventory, increased paid click volume, and better targeting technology. "The rapid growth of social sites online has accounted for considerable growth and availability of inventory now … [Read more...] about U.S. online ad spend to exceed $35 billion by 2012
MEASAT demonstrates HD collaboration
Singapore – A number of key industry players have taken a co-operative approach to help stimulate the growth of HDTV in the region. Rivalries have been put aside to bring together a High Definition (HD) video distribution solution tailor-made for the Asian market. The solution has been developed with Scientific-Atlanta and Tandberg Television providing the MPEG-4 compression systems, and Ascent Media and Pacific Century Matrix providing the play-out and uplink services from Singapore and … [Read more...] about MEASAT demonstrates HD collaboration
MagiNet Interactive to launch hotel entertainment network with Tandberg Television
Singapore- MagiNet Interactive Pte Ltd., provider of in-room on-demand TV and Internet connectivity in Asia, is launching a new hotel entertainment network to provide new revenue opportunities and offer interactive TV, and has selected Tandberg Television’s iPlex IPTV video processing system for the new system. MagiNet Interactive looks to mirror feature-rich digital TV including on-demand and catch-up TV services using Tandberg Television’s technology for HD, on-demand programming, … [Read more...] about MagiNet Interactive to launch hotel entertainment network with Tandberg Television
Nokia provides mobile entertainment offerings in Malaysia with Nokia Catalogs
Singapore– Nokia is offering downloads of mobile music, games, true tones, wallpapers, mobile themes, and applications in Malaysia, courtesy of Suria Records, SEGA Corporation and Gen-X Technology Sdn Bhd … [Read more...] about Nokia provides mobile entertainment offerings in Malaysia with Nokia Catalogs
