"Nobody that wants to be successful here can stay on one platform,” says Tokyo-based Peter Bullard, president Viacom International Japan K.K. “We want to move beyond cable and satellite TV, particularly in Japan.” Despite having only 6.4 million pay-TV subscribers, Bullard says MTV Japan is one of that network’s top 5 strongest markets in the world. “It may look like a low base, but it proves that quality viewers can show a significant return – and … [Read more...] about Viacom’s ‘Flux-able’ strategy for Japan
Channel: Pay TV
EURO 2008 Media Rights outside Europe sold
UEFA has granted broadcast rights for the EURO 2008 European Football Championships in a number of territories outside Europe via unprecedenteddirect negotiations with broadcasters. ESPN was granted rights for North America and the Pay TV rights in South America, with coverage on its network including two games on ABC; ESPN Star got rights for the Indian sub-continent, including sub-licensing to terrestrials; Al Jazeera was granted rights for the Middle East and North Africa; while PCCW was … [Read more...] about EURO 2008 Media Rights outside Europe sold
Aussie networks slug it out over sports rights
Sports-mad Australians (that means most of the male population, if not as many females) have to subscribe to pay television to watch the English Premier League and Aussie A-League soccer, Super 14 rugby games, domestic cricket and assorted other contests. But hundreds of spectacles, including the Olympics and Commonwealth Games, Melbourne Cup horse race, Australian Rules Football and Wimbledon, by law, have traditionally been quarantined for free-to-air television and available to pay TV only if … [Read more...] about Aussie networks slug it out over sports rights
The Rights Stuff
When Singapore Telecommunications Ltd (SingTel) officially announced November 2006 that it had submitted a bid for the broadcast rights to the English Premier League (EPL) matches from August 2007 to May 2010, it was assumed optimism was high in the SingTel camp. The statement from director corporate communications Peter Heng that, “Our intention is to offer Pay TV services to deliver High Definition content over SingTel’s telecommunications network,” was interpreted as a show … [Read more...] about The Rights Stuff
CNBC.com launched
Englewood Cliffs, N.J. - The new CNBC.com website has launched to complement CNBC’s live cable television coverage - leveraging the resourcesof its global network. Business videos are produced in its new New Jersey digital studio, its Asian headquarters in Singapore, its Europe headquarters inLondon and in bureaux worldwide - and are streamed live and on-demand. NBC.com also hosts blogs organized across industry sectors by CNBCanchors and reporters. Its ‘Play-by-Play’ blog … [Read more...] about CNBC.com launched