In an age when ‘engagement’ is the buzzword, advertisers are seeking new ways to actively involve their audience with their products. So programmers are progressively turning to product placement and customized branded programming to build the ‘connect’ between brand and audience. News tends to be the most regulated when it comes to the integration of advertising, although many a news channels ad sales exec must privately wish this was not the case. Publicly, though, … [Read more...] about Integrated advertising – solution or sellout?
Channel: Pay TV
Malaysia TV flying high, but will new media take off?
Boosted by a robust economy, currently growing at about 5.5% per annum, the electronic media industries in Malaysia are thriving. Television is grabbing a larger slice of the advertising pie, at print’s expense. Media Prima Berhad (MPB), which owns all four private terrestrial channels, is healthily profitable. Dominant pay-TV platform Astro, enjoying upswings in subscriptions and revenues, is set for further expansion as it adds dozens of channels to its line-up. Media buyers are using a … [Read more...] about Malaysia TV flying high, but will new media take off?
Viacom and TV18 Group create Viacom-18 joint venture in India
Mumbai / New York- Viacom Inc. and the TV18 Group have created Viacom-18, a 50/50 joint venture in India which will create and distribute TV, film and digital media content. The deal is subject to regulatory approval and other closing conditions. The agreement will see Viacom-18 launch in 2008 a Hindi-language general entertainment cable and satellite channel, which will feature original and locally produced programmes as well as acquisitions. Viacom's MTV Networks (MTVN) will contribute its … [Read more...] about Viacom and TV18 Group create Viacom-18 joint venture in India
WorldTV brings seven South Asian channels to Europe
London- WorldTV is delivering a bouquet of seven South Asian pay TV channels, Sony Entertainment Television Asia, Star Plus, Star One, Sahara One, Max, Star Gold and FILMY, to Europe, excluding the UK and Ireland, for EUR299 (US$400) per annum. WorldTV, an aggregator and distributor of international television and radio programming in the US, is a subsidiary of content management and delivery company, GlobeCast. It delivers more than 210 TV and radio channels in 35 languages representing 42 … [Read more...] about WorldTV brings seven South Asian channels to Europe
No growing pains for BabyTV
Hong Kong- Fox International Channel's BabyTV is continuing to roll out in Asia, having launched on Phnom Penh Cable TV in Cambodia on May 1; the channel airs on now TV in Hong Kong, Indovision in Indonesia and on News Broadcasting Japan's FOXlife HD channel. Deals are "under discussion with all leading pay TV operators around the region," says Zubin Gandevia, Managing Director and EVP of Fox International Channels Asia. The exec reports the Hong Kong channel, which launched on March 7, had … [Read more...] about No growing pains for BabyTV
Discovery Channel takes viewers to the highest point on Earth
Screening on Tuesdays at 2200 hrs (SIN/HK), Discovery Channel's six-part documentary series, Everest: Beyond the Limit, premiered on May 22, 2007. Made with advanced high-altitude video technology including cameras on Sherpas' helmets, the series documents an 11-member expedition led by veteran climber Russell Brice to the summit of Mount Everest in April and May 2006. A 17-strong production team followed the group of climbers who included New Zealander Mark Inglis, the first double amputee to … [Read more...] about Discovery Channel takes viewers to the highest point on Earth
