Singapore - BBC Global Channels Asia-Pacific embarked on a 360-degree media campaign to celebrate the April 6, 2008 premiere of the new season of Top Gear (series 10) exclusively on BBC Knowledge on SingTel's mio TV IPTV service. Top Gear is estimated to be watched by over 150 million households in more than 100 countries, with series 10 and future series of the motoring magazine show to be available first and exclusively on BBC Knowledge in Singapore. The media campaign includes BBC Global … [Read more...] about BBC Global Channels revs into Top Gear with 360-degree campaign
Channel: Content
StarHub adds Playhouse Disney to Kids Basic Group
Singapore - StarHub will add Playhouse Disney channel to the StarHub Digital Cable's Kids Basic Group from May 1, 2008, to be available at no extra charge to customers using the Hubstation, digital or HD set-top box. Prior to May 2008, Playhouse Disney was offered as an add-on channel to customers at S$4.28 (US$3.15) per month upon subscription to a minimum of three Basic Groups from StarHub Digital Cable's subscription plan. Playhouse Disney joins Cartoon Network, Disney Channel and Nickelodeon … [Read more...] about StarHub adds Playhouse Disney to Kids Basic Group
NBCU channel launches still ‘on track’
Singapore - NBCU's SCI FI channel and Universal channel launches for Asia are all on track with announcements expected in the coming months. "It is a marathon though, not a sprint. We're here for the long term and want to make sure that we get things right at launch," says Raymund Miranda, managing director, NBC Universal Global Networks Asia Pacific. "April 1 2008 we launched SCI FI Japan, which is now in its first month of operation. The feedback we've received from both the press and viewers … [Read more...] about NBCU channel launches still ‘on track’
MTV Networks Asia spearheads push for integrated strategy
Singapore/Hong Kong - MTV Networks Asia is revitalizing its creative vision and business model, content and work practices across six key markets including Singapore, Malaysia, Indonesia, Philippines, Thailand and China, for a new integrated strategy. Asia is the first region for the initiative to roll out, with the plans slated to go international to enhance content and branding across all territories. The new initiative is expected to enable MTV Asia to leverage its competitive advantages … [Read more...] about MTV Networks Asia spearheads push for integrated strategy
CNN Int’l bags Samsonite sponsorship for multi-platform travel series
CNN International has inked a sponsorship deal with luggage manufacturer Samsonite for its new multi-platform feature series, My City_My Life, where celebrities showcase highlights of their favourite cities. Commencing May 3, 2008, the sponsorship deal marks Samsonite's first TV advertising campaign in four years, and its move forward from a spot-driven association with CNN International. Samsonite's sponsorship of My City_My Life represents a new phase of its long term global communications … [Read more...] about CNN Int’l bags Samsonite sponsorship for multi-platform travel series
iTherapy debuts TV and film production resource online
Brighton, UK - UK-based digital agency iTherapy Ltd has launched Reel Show, www.reel-show.tv, an online TV channel to offer original content and information on film and TV production for industry creatives. Content includes behind-the-scenes film set footage, independent product tests and reviews by filmmakers, as well as debate and discussion programs. Shows covers various aspects of the creative process including production of short films, features, TV programs and commercials, and will … [Read more...] about iTherapy debuts TV and film production resource online