Hong Kong - Turner Broadcasting System Asia Pacific, Inc. announced a channel distribution agreement with VTC Multimedia Corporation to distribute six of its channels on VTC’s newly launched Direct to Home (DTH) platform. VTC will distribute Turner’s flagship channels, CNN International and Cartoon Network, as well as HLN, Boomerang, TCM Turner Classic Movies and, newcomer to Asia, truTV. Distribution to VTC’s potential subscribers will begin on 1 July 2010. VTC will launch its … [Read more...] about Turner expands Vietnam presence, takes truTV to the Philippines
Channel: Content
Universal Networks International restructures ad sales team, appoints new Head of Sales
Singapore - Universal Networks International (UNI), the global channels division of NBC Universal announced a restructuring of its Asia Pacific advertising sales function, adding three new hires including Hamidah Hashim as head of advertising sales. Hashim leads a newly expanded ad sales team and will report to Christopher J. Williams, vice president of sales and commercial operations, Asia Pacific, who was given responsibility for all revenue generating activities of the entertainment channel … [Read more...] about Universal Networks International restructures ad sales team, appoints new Head of Sales
PwC’s Global Entertainment and Media Outlook: 2010 – 2014
Singapore - Over the next five years digital technologies will progressively increase their impact across all segments of entertainment and media (E&M) as digital transformation continues to expand and escalate. The uncertain economic background has done nothing to slow the pace of change, which has been far quicker than predicted 12 months ago. It is clear that the consumer is firmly in the driving seat of these changes, according to the latest Global Entertainment & Media Outlook 2010-2014, … [Read more...] about PwC’s Global Entertainment and Media Outlook: 2010 – 2014
Launch of Mango TV in Thailand
Bangkok - The Nation Broadcasting Corporation (NBC) has launched a new TV channel, Mango TV. NBC, a subsidiary of Nation Multimedia Group, hopes Mango TV will help lift its revenues and break even within 12 months. The company launched Mango TV to expand its audience base with the investment cost of 37 million baht, said president and CEO Adisak Limprungpatanakij. The new channel with a concept of ‘smart entertainment’ was introduced to celebrate NBC's 10th anniversary. Apart from … [Read more...] about Launch of Mango TV in Thailand
Singapore to start 3DTV trial
Singapore - Singapore is gearing up to exploit the opportunities in a rapidly transforming media landscape with initiatives that seed the development and delivery of next generation consumer applications, services and experiences. These include the start of 3D TV trial across multiple platforms and the award of funding to innovative industry projects that are expected to change the way media and entertainment are consumed in future. In addition, plans are underway to develop a prototype of the … [Read more...] about Singapore to start 3DTV trial
Star Plus unveils a refreshed brand promise and identity with the Ruby Star
Mumbai - Star India has unveiled a refreshed Star Plus with the tagline ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’. The channel refresh will feature a new Star Plus logo, the Ruby star, along with programming that reflects 'Rishte Wahi, Soch Nayi' – a fresh perspective on life and relationships. The ‘nayi soch’ on Star Plus is manifest in the shows currently on air – the process of change and the brand promise is already coming through, … [Read more...] about Star Plus unveils a refreshed brand promise and identity with the Ruby Star