Singapore – Singapore is gearing up to exploit the opportunities in a rapidly transforming media landscape with initiatives that seed the development and delivery of next generation consumer applications, services and experiences. These include the start of 3D TV trial across multiple platforms and the award of funding to innovative industry projects that are expected to change the way media and entertainment are consumed in future. In addition, plans are underway to develop a prototype of the future Mediapolis@one-north. Stereoscopic 3D is set to migrate from the cinemas to homes with the start of a one-year 3D TVtrial by the Media Development Authority of Singapore. The trial kicked off last week on terrestrial TV, cable TV and Internet Protocol TV (IPTV) in partnership with MediaCorp, StarHub and SingTel and involves the 3D recording of the National Day Parade. Apart from leading the trial with the partners, MDA will also launch a S$5 million fund to facilitate the trial and drive the development of content, talent and media services in the area of 3D. Depending on the progress of the trial, the broadcasters may choose to extend the trial to include consumers. Industry players will be awarded S$10.5 million for some 23 projects that are expected to propel the local interactive digital media (IDM) sector to the next level and change how we consume content in the near future. Selected from 156 proposals through the Future of Media Calls for Proposals last year, these projects are expected to commit close to $50 million of total investment in Singapore and create 200 new jobs over the next 2 years. The Future of Media initiative envisions to catalyse growth in the IDM sector by clustering our industry to create leading positions in targeted areas to leverage on each other to create a collective vision and strength to shape the media landscape. Through this initiative, MDA has also marshalled five groups of partner networks bringing together more than 160 companies including large media companies and start-ups to collaborate on the projects and explore strategies on how best to expand their footprints into high growth regions in Asia such as China. Building on the strong bilateral relationship Singapore have with Korea, MDA signed a Memorandum of Understanding on Cooperation for a Safer Broadcasting and Communications Environment with the Korea Communications Standards Commission (KCSC) on 15 June 2010.
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