Kyoto– fix8, provider of rich, interactive media tools for user generated content, and online video communications player developer Stickam Japan, announced their partnership at the Red Herring Japan technology conference held July 22 – 24, to combine the former’s interactive avatar creator with the latter’s live video broadcast technology. The collaboration will enable Stickam Japan users to animate live video with virtual costumes and props as well as to create … [Read more...] about fix8 brings user-generated reality to Stickam Japan
Channel: Content
StarHub’s Sensasi channel to debut August 6
Singapore- Triple-play service provider StarHub will launch dedicated Malay entertainment channel, Sensasi (‘sensation’ in Malay) on its digital cable channel 40 from 7pm on August 6, 2007. Sensasi will carry at least six hours of first-run shows and 18 hours of programming daily, with key programs airing in primetime hours of 8 – 11pm. Thematic blocks of programming dedicated to specific genres will feature with family oriented shows on Mondays, variety on Tuesdays, period … [Read more...] about StarHub’s Sensasi channel to debut August 6
VoD and HD key for SingTel’s mio TV
Singapore – SingTel’s IPTV service mio TV launched with some ‘world first’ content partner tie-ups and Singapore’s largest range of Video on Demand (VoD) titles, including movies from Sony Pictures Entertainment, Twentieth Century Fox and Disney. And SingTel’s output deal with Sony Pictures Television International sees Sony’s upcoming slate of feature films being made available to mio TV subscribers at the same time as the DVD release, which could be as … [Read more...] about VoD and HD key for SingTel’s mio TV
MTV India re-brands as ‘It’s My MTV’
Mumbai– MTV India has been re-branded with the new tagline ‘It’s My MTV,’ replacing MTV Enjoy, to highlight interactivity and personalization as drivers for the brand. The re-branding effort will be reflected across TV, Internet and mobile platforms as well as merchandise. As part of the make-over, MTV is introducing five new short-format shows Crazysexycool.com, MTV Wear Their Skin, MTV It Sucks!, MTV Eat This and MTV Love Bytes and reality show MTV iSuperstar as well as … [Read more...] about MTV India re-brands as ‘It’s My MTV’
Ads, not subs, new focus for M2B
Singapore – Pay TV firm M2B World is revamping its business model, aimed at advertising revenues accounting for 60-70% of overall revenues. This is a departure from the company’s current subscription-based model which sees M2B charge S$30 (US$20) per month for niche content like Korean drama, anime, and some movies-on-demand. M2B World Asia Pacific recently inked a five-year partnership with major fashion programming provider Videofashion Networks. The deal promises Made-for-Asia … [Read more...] about Ads, not subs, new focus for M2B
Message to marketers: Friends are the hot new communication channel
Young people’s relationship with brands has been changed forever, according to the Circuits of Cool/Digital Playground study. Friends are now the most relevant, most engaging, most targeted channels of communication available to marketers, it says. Friends, as much as brands, have the power to confer credibility onto a product. Giving tips on how media content will be most effective online, the report says content must not try to interrupt young people’s passion for communication and … [Read more...] about Message to marketers: Friends are the hot new communication channel
